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Fashion Site Launches Print Mag

Net-a-Porter.com has launched the new style publication, Porter.

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By: Jamie Matusow

Editor-in-Chief

The Net-A-Porter Group’s Publishing Division has launched Porter, a global consumer print magazine that’s for and about women. It celebrates fashion alongside art, culture, beauty and travel.

Supermodel Gisele is on its firts cover, shown. The magazine’s editor-in-chief is Lucy Yeomans, who commented:

“Porter, for me, has come to stand for a chic, intelligent, adventurous woman of the world – a latter-day Katharine Hepburn-type, if you like – rather than just the name of a magazine. It is both for and about incredible women of today.”

Natalie Massenet, founder & executive chairman, added:

“With the launch of Porter I feel like we have come full circle at The Net-a-Porter Group. The founding idea for this business was about launching a shoppable magazine online, inspired by the incredible glossy magazines we have grown up with…”

The name Porter has a strength, wit, elegance and intelligence, according to the magazine’s reps. It speaks to the modern female audience, and yet has a timelessness. It also reflects the magazine’s mission – to unite, inspire, and celebrate international, stylish and incredible women.

Porter will be published six times a year, there will be one edition published globally in English.

The first issue will be available on newsstands globally starting February 7th, as well as a digital edition on February 14th, which can be downloaded from the Apple newsstand and Google Play.

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